It is hard to believe that in our surrounding in Europe, there are still countries where the population barely survives from one day to another, despite people’s efforts to do their best. But yet, this still exists.
It Is hard to think about and focus on spiritual development, social life improvements, healthy food and the environment if you are not sure if you will be able to pay your electricity bill this month, or if you cannot buy books and shoes for your child in primary school, knowing that bread and milk are the priority at home. It would be hard for me, it would be hard for all of us in that position.
We have done our work for ourselves and for our family, and we have probably helped our friends and relatives, but is that where our mission ends? Can we not do more for an unknown person, an unknown family, or an unknown farmer who works hard in the field to support his family? Small steps forward in this direction would help thousands of unknown people, people who are so similar to us, but people who have been less lucky than us.
Creating jobs, creating a company that will be a locomotive for employees, small farmers, municipalities and the region, will be a significant step in right direction. This will return smile on parents faces when they are at home with their children, this security will result in a young generation that can contribute to their own community and develop our society into one that is more equal, fair and peaceful.
Each person has a life goal and purpose, the question is do we know our own? Have we put forth our best efforts to accomplish our mission, or have we at least tried? My life goal was to create a company 25 years ago and to prove that running a successful company with happy employees is possible, and also to lay the fundament for an larger company based on the same principles.
Deep within all of us is the potential for hard work and the will to make our environment more prosperous for all. Not everyone is as lucky as we are, not everybody is gifted in the ways that we are, and finally not many people have a chance to prove that we can be better than we are and that we are unified.
Let’s use this chance, let’s plant for the future.
The Republic of Macedonia is a landlocked country in South-eastern Europe, bordering to Serbia to the north, Bulgaria to the east, Greece to the south, Albania to the west and Kosovo to northwest. The country’s topography is primarily composed of agricultural land, mountains, valleys, and rivers. The capital and largest city, Skopje, is home to roughly a quarter of the nation’s 2.06 million inhabitants. The majority of the residents with around 70% are Macedonians, followed by minorities of Albanians, Turks, Serbs, Romani and others.
The Republic of Macedonia is rapidly advancing along the path of political, social and economic reforms, all of which are focused on strengthening the country’s democratic structures, based on a free market economy. Currently, Macedonia is labeled stable, both politically and macroeconomically, providing much room for business growth.
The country’s continuous progress has been confirmed by the World Bank’s Doing Business report, which has ranked Macedonia as the best consecutive reformer in South East Europe for the past three years. The Republic of Macedonia is at the 11th place in general for doing business globally, while neighboring Bulgaria is at the 50th place, Greece is 67th. (Out of 190 countries)
The top priorities of the Government include creating sustainable jobs by economic growth and development, active participation in regional and global integration processes, maintenance of economic stability, and attraction of foreign direct investment.
The Republic of Macedonia is currentluy a candidate country for EU membership, while accession to NATO is expected to begin soon.
With recent economic reforms, Macedonia has created the most attractive tax package in Europe. These reforms include the introduction of flat tax rate of 10% for corporate and personal income, which simplify the tax system and stimulate successful companies to further improve operations and increase profitability.
Macedonia’s economy has almost always been completely agriculturally based from the time of middle ages, through the time under Ottoman Empire and remained so until the collapse of Former Yugoslavia in the 1990s. The dominatio of Macedonian agriculture in the region increased rapidly during the industrial age. Macedonia was also responsible for large outputs of vegetables and fruits (especially grapes) during socialism under former Yugoslavia.
After the fall of Socialist Yugoslavia, the Macedonian economy experienced several shocks that threatened the very existence of the country’s agriculture economy. Starting with bad poorly-executed privatization and the western embargo on the Yugoslavian common market, almost all markets for agricultural products were lost.
The central economy began to recover into a industry-centered economy from 1995 but left its agricultural history damaged and left helplessly behind. People started leaving small
villages, trying to find work in the larger cities. This exodus created enormous socioeconomic damages in the rural areas. This damage is still visible and still hang like a tombstone around the “social and economic” neck ofMacedonia.
Some facts: Economic and Social importance of the rural areas.
|Financial Situation of households.(Rural areas)||*100%|
|Not enough money for food.||42,75%|
|Enough money for food, but difficulty to buy clothing and footwear.||47,33%|
|Enough money for food, clothing and footwear, but not enough for expensive items.||47,33%|
|Can afford expensive items, but not anything they want.||1,52%|
|Can afford anything they want||0,00%|
Source study:Jorde Jakimovski:
*Rural Development:Does Macedonia Need a New Approach
Its common knowledge that in general, urban and industrial areas have developed over the past centuries around infrastructural-logistic crossings, such as roads and rivers, and in recent years industrial zones, harbors, and airports have been added in these areas. Perfect “infrastructure” combined with “full service logistics” is increasingly becoming the “key player”, the middleman between producer and consumer.
A good examples of this is Cainiao the Chinees service operator located in the industrial zone of Guangdong at the Hong Kong harbor.
Cainiao provides all logistics for the “Door to Door” deliveries for world player Alibaba. An example from Europe is Koornstra & Co, which is located in the “Westland” area around the harbor of Rotterdam and provides daily “Door to Door” vegetables and fruits deliveries to almost all European Retail players.
To go deeper in our understanding of the development from the “Westland” area we have to go back to the 1960s, when the Dutch government established a system where agricultural growers could sell their products to an pre-defined “Auction system”. By creating a marketplace where buyers and seller can meet each other daily, created a win-win situation were producers became stronger through having a bigger marketplace and also fulfills the need of the buyer to have a “one” stop shopping system including “Door to Door” deliveries. Some data may make the reasons for success clearer.
The Netherlands is only 25% larger than Macedonia, but in 2017 the Westland region produced 101 BILLION Euro value of Agri-food for export to Germany, Belgium and United Kingdom, sold over DUTCH AUCTION based systems. The Netherlands has a similar market to sout eastern Europe.
The success ofthe DUTCH AUCTION system together with the expansion of high yield agriculture are currently the main drivers of the Dutch economy. Significant changes are at this moment going on in Retail land. Social and economic landscapes around household structures are changing rapidly, and therefore the way we consume, select and buy our food. Successful answer has been again the creation of a virtual marketplace where retail and consumer can meet and producers can sell their services and products as “one” stop shopping and “Door to Door” deliveries.
We call this system ORTEC. Good examples are the grocery platforms PIC NIC, Albert Hein/Delhaize with Appie and the UK fourth largest retail chain Morrisons with Ocado on-line platform.
As mentioned above were are not only changing our habits where we buy products and how they are delivered to us, we are also changing rapidly regarding readymade and takeaway food. Examples in vegetable retail include readytoeat salads and readytotake fruits. The era of consumers buying kilo is coming to an end. Apples are packed in 6inapack blisters and grapes are packed in plastic boxes of 500 grams or more. Household structures are increasingly defined around working families who are pressed for time. Full service logistics are also the main player here, in that they provide producers with their packaging needs, which in turn fulfill consumer wishes.
"FULL SERVICE LOGISTIC" Based on a DUTCH AUCTION based system co- investor Koornstra and project owner Mr. Vasilevski will develop and manage a “Full Service Logistics” center that will function as a base for retail and greenmarket deliveries into Southeastern Europe and the Middle East.
"PRODUCTION" GREENSTAR will develop and manage along with partners from Israel and Westland a high yield greenhouse production area containing 4 major crops, which are defined as key drivers in retail. GREENSTAR turnover will function as starting load for the “Full Service Logistics” center. GREENSTAR will train and employ 1.250 local agriculture oriented employees from predefined target areas. The education and reintegration of social excluded workers will be a key driver for production groups. GREENSTAR will develop and preform a secondary FARMER COOPERATION for its greenhouse workers.
"STEPS TO MAKE FARMER COLLECTIVE" Based on Dutch/Israeli education and knowhow GREENSTAR workers can produce predefined crops and volumes on their local farms. WORKING SYSTEM greenhouse workers work 12 hours a day, 1 day on 1 day off, and than 2 days on 2 days off. The main thought behind this system is a basic income and time for the workers own production. The full Service Logistics center will buy all products from its FARMER COOPERATION for predefined prices. The main reason for this is so that the center might complement its own portfolio to clients and retailers with for example strawberries, potatoes, garlic, onions.
"ENERGY" Greenstar production and Logistic will be implementing a cocktail of renewable energy sources for its processes to make the project sustainable. The types of energy will be geothermal, wind and solar.
"ORTEC" will create a DUTCH AUCTION based virtual platform where “Production & Full Service Logistic & Retail” are connected.
In the following short description we will guide you through the steps to start GROWING THE FUTURE. More detailed information can be found in the “Ready to Go” business plans – Full Service Logistics – Production – Renewable Energy – ORTEC platform.
Shortly after starting as a normal transport company owner Mr. Vasilevski decided to shift his business into a “full service logistics” provider for his customers. Organizing transports, customs clearance, warehousing
and local delivery, creating company became a successful move. Working now with world players such as DBSchenker, DHL and Danish player DHV, made him wellknown and respected as logistic service provider. Now… 25 years later…. It is time to make the next step.
In 2015 Mr. Vasilevski by invitation of company Viscon in the Westland Netherlands, he visit companies where on a daily basis 1.200 different agriculture products are custom-made, packed, sold and shipped into Europe’s biggest retailers and greenmarkets. That was the moment when decision was made for creating company who
will be leader in this segment in southeastern Europe. Viscon’s expertise in building logistic centres became a starting point to develop a strategic plan to recover Macedonia’s agricultural past and bring social and economic prosperity to those who need it the most.
The plan is in its idea and performance relatively simple, and completely based on historical facts and proven systems as described in the previous pages.
There is no need to invent the wheel again.
Support us during this greatest marathon resolving poverty in southeastern
Europe by GROWING THE FUTURE for thousands of people.